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WS - Website Conversion Secrets |
| Thursday, 06 May 2010 12:01 | |
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What's the secret to turning your website from something that just takes up cyber space into a cash generating machine? The answer is test, test, and test. In order to build an effective internet presence you have to be testing everything on your website regularly to ensure that you have the most effective website possible that will bring in as many sales as possible. This article will provide you with simple changes that you can make to your websites today so you will see more sales and revenue added to your bottom line. Step 1 - Make your website easy to read. To do this change your font to Arial 12 point font. This will increase the readability of your website 30% and insure that people won't be squinting at your website to read it. Step 2 - Offer more buying options. Instead of having just one price for your product or service why not add two more price options? In sales terms this is called the 'triplicate of choice' and it's the best way to gain more sales because when you give people more options to buy it helps them to feel less pressured and aids them in making an informed decision. Step 3 - Change your headline. The headline is one of the most important parts of your website because it catches the attention of the reader from the moment they come to your website. If you change the color of your headline to RED, this will increase your conversions by 30% or more. Step 4 - Put a 1-800 on your website. Adding a 1-800 number to your website is a great idea because there is still a large portion of internet users who don't want to enter their credit card information on any website. By adding a 1-800 number to your site you will be able to gain the business of people who feel more comfortable calling in an order and add more sales to your bottom line. Step 5 - Add a post script (P.S.) Another way to get more sales out of your website is to add a P.S. or post script at the bottom of your page. When you add a P.S. to your sales page it adds a personal touch and will make your site seem like it's more like a letter to a friend than your typical corporate sales website. If you like the tips in this article please visit my website http://www.smartmlmsuccess.com and download my free guide "20 Insider Tips To Get Your MLM Business Making Money Online".
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