SEO - Useful Tips For Website & Search Engine Optimization

Search engine optimization popularly called 'SEO', is the process of increasing the ranking in search engines when someone types the keywords of related to your site. The site which has a higher ranking in the search engine compared to its competitor, will get the most traffic and obviously more sales. Search engines have good enough data for a particular query or search, and getting into the top in the first page of search engine results among thousands and millions of competitors is not an easy task. But with some practical changes to your website and following a systematic process, you can ultimately get there. These are some useful tips and tasks to get you started in optimizing your website.

Web site Analysis

Before starting the SEO process, do a brief web site analysis that includes - Checking the number of pages in the site, use of flash or animations and images, website content, page titles, site map etc. Check the header tags, anchor text in the pages of the site, Robot.txt files. Then check where your competitor websites and where they rank in the search results for your keywords.

Keyword Research

Analyze the web site thoroughly and make a list of your major keywords. You can categories them as primary keywords or secondary keywords. You can take the help of some keywords tools like Word Tracker, Google keyword research, Keyword Discovery tool. These keywords tool give you the idea and data of what the users are searching.

Page Title, Meta Tags

Give every page of your website a unique title - which captures the essence of that page including product, service and don't forget to include your popular keywords in the text. Page titles talk about the content, theme of the page. Page title plays a major role in search engine optimization. So choose your page title very carefully.Length of the page title should be of between 60-80 characters.

Meta Description

Meta description also plays a major role in search engine optimization. Meta description gives a more elaborate description about your product and the content in that page. Make a good description of your page and use your major keywords in description. Don't fill the description with full of keywords, it should be look like a description. Length of Meta description tags should be of between 140-160 characters. Another fact that makes Meta description so important is - the content you provide is displayed as a part of the Search Engine Result Pages (SERP) - which means it is the text people see when your website shows in the results pages. Some unique ideas, can also including your Toll-Free or Mobile number, so that people can pick up the phone and call us, even before they visit your website.

Content of the Site

You have often listened to the adage; content is king - and in the case of search engine optimization, it is very true. Content plays a major role in SEO. Your site must have good quality of content. A web site must have unique, fresh, relevant and comprehensive content to succeed in search engine ranking. Search engines love fresh and unique content and they reward you with higher ranking and priority in search results. Foundation of web site must be made of great content. Use your main keywords in your content. But always keep in mind write for your audience not for search engines.

Header Tags and Anchor Text

Make sure that your each page should have header tags (h1 tags). Header tags starts from h1 to h6. Use your major keywords in your h1 tags. Search engine gives the higher priority to anchors text. Use you major keywords in anchor text.

URL Rewriting

Basically there are two types of URLs Dynamic and Static. You can easily find out which URL is dynamic and which is static. A dynamic URL looks like this http:// www .xyz.com/2677fred857&2de!se23#72. These types of URLs are neither user friendly. It's quite hard to understand these types of URLs. Where as a static URL like this http:// www .xyz.com/products/clothes-html. These types of URLs are user friendly and easy to understand. So make sure your all site pages have static URLs.

Link Building

Link Building plays a major role in search engine ranking of the site. Try to get the links from relevant sites. In link building of the site concentrate more on quality than quantity. One quality link from good relevant site is more valuable than ten links from irrelevant site. Other methods of organic link building are Blogging, Blog commenting, Newsletter, videos creation and Social media sites.