SEO - SEO and Social Media Overlap

SEO and Social Media are increasingly overlapping. If your SEO service doesn't know that then you need to look elsewhere. Google and Bing are slowly incorporating this idea of 'Human Authority' into their algorithms. Dynamic content is now more important than ever as well - with Google Caffeine and the rapid indexing of new pages/new content, it's really important to keep Google up to date.

Human Authority

Human authority is a new concept that was coined in late 2010. Who's a human authority? Well think of Twitter, or LinkedIn; a human with authority would be someone like Justin Bieber or Danny Sullivan. A link from one of these humans is a powerful thing and sends a signal to Google that your content is of extreme importance. I guess it's a bit like a.edu or.gov link, they don't come around often. The only issue lies in 'paid human authority links' which could put a fairly large spanner in the works.

Blogs

Blogging is a form of social media and allows you to interact with others whilst also adding and updating content on your website. By doing this you can increase the number of keywords you are searched for whilst also getting a following on Twitter or being shared on Facebook. It's also very important to consider recent developments in the search algorithms. Bing especially, is moving towards the incorporation of social signals like the number of 'likes', 'shares' or 'retweets' made on a webpage like a blog. Getting a following for your blog now is possibly the best investment you could make with social media. You heard it here!

Source: Ezine

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