MMO - AdSense Colors

What colors really work when it comes to AdSense? There are so many opinions that are created to help us weigh the best color among the many AdSense colors.

The colors are used to design your AdSense units. Choosing right colors for your AdSense units is important because they decide whether your visitor will click on your ads or not.

Your colors would depend on your Market, style of site, design, add type, etc. You must test first to prove to yourself what the colors that will work effectively for you are. If you test one set up make sure to test other set ups in order for you to perform comparisons.

In AdSense, when you make your ads look obviously like ads, a great possibility that your visitor will not click them. If you make your ads appear similar to the actual content, there a would a big chance that your visitor will click and read your ads, simply because he is interested in the topics. That is why relevant ads are really important because visitors are always looking for interesting contents and relevant ads.

To avoid making your ads appear like ads, do not use colors which do not match your website and avoid bright colors or unnatural colors because it cannot be easily seen. Make the background and border of your AdSense units the same as the color of your website's background. This is very important since you want to blend your ads into the content, resulting in high amount of visitors.

Here though is My Top 3 Colors to Test.

1. Blue Title

The AdSense unit title has a big impact to potential visitors because the first to be seen when someone opens an ad is the title. In fact, most of the potential customers do not even read through the text, they just see the title and then subconsciously decide whether they will click on the title or not.

Make your title blue to look more like a link because people are used to blue links. The best AdSense title color is the one that makes your visitor subconsciously think that the link is part of your content.

2. Color Match

If you want to make your Ads look like contents, you have to blend the colors with your contents. Color your AdSense unit's text the same as your website's default font-color. That will make your AdSense unit look like it was part of the content. Black is the color used for most websites. Black is known to be the best performing AdSense text color.

3. I actually saw someone who used the Blue Title, blended the Ad text and then use such a light grey on white that the URL was not clearly visualized. This color test is not effective because the visitors would hesitate to read your ad due to its lack of visibility.

The moral of this article is testing before finally deciding what to choose. You can try one set of colors for a week and observe carefully if that set of colors will work efficiently. However, when the colors will not result any changes in your traffic, change the set of colors immediately. Make sure to give a week of observation before changing the set of colors.

So remember AdSense Color Combination do make a change. Thus, keep on top of them.