GA - The Good and Bad Face of Google AdSense

Google AdSense is an ad-publishing program that allows the owner of a website or blog to put ads on his or her website and in return Google pays the person owing the website or blog, depending on the numbers of the ads clicked. The person who publishes ads on his or her website is called publisher according to the Google AdSense terminology.

The publisher has complete control on the locations where the ads are published on the website or blog but he or she cannot predict that which ad will be placed on which page of the website or blog. This is because the Google AdSense uses contextual advertising according to which ads are placed according to the content available on the website giving space to Google Ads. For many people, this is a nice source of making money online but for many others it has a bad face too. In this article, we list the advantages and disadvantages of Google AdSense program.

Advantages of Google AdSense

• It provides the owners of websites and blogs a source of making money without doing any extra effort.
• Just signup for the program, place code on page of the website to display ads, and forget it. Whenever any visitor comes to the site and clicks the ad, the website owner will get few bucks from Google. For example, imagine that Google pays you 5 cents per click. If 5000 visitors come to your site daily and 500 of them click the ads being displayed on the website then for 500 clicks you will get the 2500 cents, which means 25 dollars per day without doing any extra effort. What all you need to do is bring more and more visitors to your website.
• Along with making money, you can give your website an attractive look with the attractive ads that will be displayed on your website.

Disadvantages of Google AdSense

Whereas for many people, Google AdSense is a good source of making money, there are people who do not consider it as a good program. Listed below are the reasons due to which they think that this program is not beneficial for them:

• It takes the users away from your website that may not return. For example, if the visitor clicks an ad being displayed on your website, then he or she may not return to your website.
• Though, this program is free, you need to have a website and creating and managing a website is not an easy task. You need time and money for it.
• Your website looks clumsy if you place more ads on it.
• Deciding a place to put ads in not an easy task.
• If your website is not getting more visitors, then using Google AdSense is a wastage.

These are the advantages and disadvantages of using Google AdSense.

Source: Ezine

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