AFF - CPV Versus PPC Affiliate Marketing

There has been a lot of buzz recently about cost review marketing. Even diehard paperclip marketers have been shifting to the CPV world. I think there are a couple reasons they are doing this, but mainly it involves having less rules to follow with CPV traffic. So in this article we will explore three reasons why people are shifting to CPV traffic.

The first reason for the shift, as stated before, is this new traffic source has far less rules and regulations to follow. One big rule that does not exist is the quality score. While Google AdWords as a quality score, no CPV traffic sources have this. This makes it very attractive for marketers new and old. The quality score is a huge issue because Google has never clarified exactly what it contains.

The second reason for people jumping from pay per click marketing to cost review marketing is that you can direct link a lot easier with cost per view marketing. It does not require any type of landing page or landing site at all. This means you can simply plug in your affiliate Link into the destination URL and be done with it. This means you can launch campaigns very quickly and test out new keywords very quickly as well.

The last reason that people are jumping from pay per click traffic to cost per view traffic is the cheapness of the traffic itself. You can get traffic for half a penny on CPV networks. years ago it was possible to get clicks for a penny on some pay per click networks, but that is not possible anymore. Well unless you want traffic from China or Russia, which no CPA offers accept.

So there is three good reasons why people are making the move from pay per click to cost per view. Pay per click marketing is far from dead, but more and more people are exploring more and more traffic sources now than ever before.

Source: Ezine

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