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SEO - What Is Search Engine Optimization? |
| Tuesday, 01 March 2011 20:00 |
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Are you taking full advantage of your website? More than half of a company's revenue is said to be generated from an online search. So unless your website is making you money, there is much more than can be done. A little search engine optimization can help well round your site and take you to the top of the search engines. What is search engine optimization? Also known as SEO, this is the technique that is used to help websites reach the top of the search engine results. Without SEO, many websites do not stand a chance of coming up in the first five search results. Search engine optimization can bring a website to the first page of results when it may otherwise be lost deep into searches. It is a process that makes websites more visible to search engines. While many SEO companies offer other services that help websites gain traffic online, search engine optimization deals with the organic way to climb the charts. Advertisement and PPC campaigns are paid ways to market your site, and are not the same as organically showing up first for searches. For example, if you type in "Raleigh Chiropractor" you will have the paid results to the right of Google and possibly as the first few results. Under those are all the organic results for Raleigh chiropractors. The goal of an SEO company is then to have your site pull up not only as the paid advertisements, but as the first organic results as well. More than likely a consumer will choose one of the first five results that show up, and that is where you ultimately want your website to be. Without SEO work, many sites do not have any keywords or page titles. Keywords are what describe your site and are what make you pull up in relevant searches. For example, a outdoor furniture company in Raleigh would have the keywords or page title "Raleigh Outdoor Furniture". Without having any set keywords for your site, you are not going to show up in the searches and your chances of being on the first page are slim to none. Search engine optimization starts from the moment you make a site and will benefit you throughout the lifetime of your website. If you are serious about coming up first in search results, then having SEO work done to your site is your best bet to success. Source: Ezine
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