SEO - The History Of SEO And Driving Website Traffic

Since people started to use the internet to search for information there has been an increase in the use of search engines. The 1990s brought about some significant changes in the internet and the history of SEO and it has proved to be a wealthy business to get your website on the first page of the major search engines.

The better placement you have in a search engine the more traffic you are likely to get to your website this is what makes SEO so important. When web designers and internet marketers started to see that this was the case the strategies and techniques to get prime position started to develop.

The internet has always designed as an information source, whether we knew it would be as big as it is and have the potential that it does is another matter. With the increase of internet popularity by nearly 2000% in the last 10 years it has become necessary to make finding the information a user requires easier. Search engines came about by filling this gap of searching for and indexing the information.

Because there have been so many changes in SEO it is best to first go back and see how search engines themselves came about then we can see how the history of SEO has developed. The very first signs of a search engine came from a school experiment to try and index archives and share them offer an FTP program, since then things have developed quite rapidly.

Things have moved on from the simple text programs that the SEs where originally using now with in depth algorithms classifying the information more precisely the SEO experts have had to keep up with these changes and adapt accordingly.

There are different techniques that an SEO expert will use in order to try and get ranked high in the search engines. These strategies are known as white hat and black hat strategies. White hat strategies are all about giving the search engines what they want in order to rank the website; this is a long ongoing process, black hat strategies consist of finding loop holes for which they can rank quickly.

In order to understand the changes that SEO experts have had to cope with it is best to look at how fast history has changed. In 1990 we had the very first text based FTP program which was closely replaced by the hypertext from the Gopher program in 1992. Around the same time Wandex started to use a method of crawling the internet for the information and its relevance. Much like the methods today except the whole process has become much more intelligent, reliable and frequent.

It has always been the main aim of a website owner to be able to get ranked in the search engines, this can cost you a lot of money by using an SEO expert or you can go through all the free methods of writing articles and making videos to drive traffic. The era of social media is now upon us making this a new direction in how we drive traffic to our websites and a significant change again in the history of SEO.

Source: Ezine

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