SEO - SEO Articles: Writing Article Marketing Content

SEO articles that are written for article marketing purposes are bound by a unique set of guidelines that can sometimes restrict a writer's natural "flow." Learning how to write SEO articles specifically for article marketing is essential in order to capture your share of the hundreds of millions of searches conducted each year for topics that could be found in your SEO articles. If you're one of those people who write good articles without landing any conversions, applying these tips could swing things in your favor rather quickly.

The best SEO article writing strategy is one that wastes little time getting to the point. With most articles of this nature, the reader's interest does not last beyond 400 words. Coincidentally, this is the typical word count required by many article directories and submission sites. As a result, there is no room for long-windedness and scarcely room to provide good information. This means that a writer must come right out and state their main point up front and then support it with powerful but short bursts of SEO content.

Because of the short word count needed to maintain an excellent conversion rate, there is also little room for keywords. Your SEO articles for article marketing purposes should feature the keyword in the first three words of the title, the first three words of the first sentence, and the last three words of the final sentence. Additionally, sprinkled throughout the body at a rate of 1 keyword for every hundred words is usually a good measure.

Always ensure that you edit your SEO content manually. Articles that have spelling errors, poor grammar, and bad word choices or just don't read well will be rejected by search engines and readers alike: no one likes bad content. But using the spell check software on your word processor isn't enough. You must read every word you write after you are finished and edit by hand. After all, if you don't want to read your entire article, what makes you think anyone else will?

Finally, your content should be peppered with calls to action throughout leading to the ultimate solution of a direct conversion in the resource box. Many writers underestimate the power of the resource box to the detriment of the success of their content. For this reason, your resource boxes should be written as if they are a continuation of the article itself. The reader should be able to transition from the article to your resource box without ever recognizing the difference. Once there, there should be a compelling reason to click on whatever link you provide.

Source: Ezine

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