SEO - Implementing Search Engine Optimization Technique to E-Publishing Domain

1. Introduction
If we have a website, we definitely need it to be a friend of search engines. There are several ways to attract visitors to our website, but in order to make searchers know about our website, search engine is the tool where we need to prove our contents. If we are just having a static HTML content, then there is no much problem in promoting it. But where in today's world of Content Managed Websites and eCommerce Portals we need to look further and implement a few more techniques in order to make the site more prominent to robots. In this article we will discuss how we can develop a SEO Friendly website where the content is driven from the Database with a Content Management System which is developed using ASP.NET. We will learn to build a simple CMS driven site with no nonsense URL, which Search Engines invite.

SEO is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge - at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text.

Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
A SEO is very popular term in web application industry. We can implement the SEO concepts to both applications static and dynamic web application. No matter for implement SEO to static web application. We have just followed up the SEO rules and conditions. We have to implement to dynamic / MVC web application it should be an insignificant complicate and use some tricky.

The specific objective is to implement search engine optimization for model 1 and model 2/Model Viewer Controller (MVC) dynamic web applications. There is no specified web technology in dynamic web applications. We can use any Microsoft or any other corporation software. In my work.NET has played major role.

To understand dynamic content, it's important to have an idea of its opposite, static content. The term static content refers to web content that is generated without using a data source such as a database. Essentially, the site viewer sees exactly what is coded in the web page's HTML.

With dynamic pages, a site can display the same address for every visitor, and have totally unique content for each one to view. For example, when I visit the social networking site Facebook (facebook.com), I see "http://www.facebook.com/home.php" as the address in my web browser, but I see a unique page that's different from what anyone else sees if they view that page at the same time. The site shows information about my friends in my account, and different information for each person in his account, or for someone who has no account.

Not all dynamically generated content is unique to every viewer, but all dynamic content comes from a data source, whether it's a database or another source, such as an XML file.

2. SEO in web application

A web application has playing most important role in the online business.

• A million of static and dynamic web pages are available in the internet and million users can have used those web pages for their required information. In this circumstances search engine optimization is play most important play between user and web applications.
• In Million web pages are available the user should need their specific search criteria such as business man have search the own needs, students have search their own needs and etc.,
• Our aim is whatever user search and they can get information their information quickly. In that situation we are using few search engine optimization methods and concepts such as a crawler, an index (or catalog) and a search interface, search engine algorithms and page rank algorithms.
• Search engines take advantage of reverse broadcast networks to help save you time and money. Search allows you to "sell what your customers want, when they want it! ".
• SEO is the science of customizing elements of your web site to achieve the best possible search engine ranking. That's really all there is to search engine optimization. But as simple as it sounds, don't let it fool you.
• Both internal and external elements of the site affect the way it's ranked in any given search engine, so all of these elements should be taken into consideration. Good Search Engine Optimization can be very difficult to achieve, and great SEO seems pretty well impossible at times.
• Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines).