GA - Can PPC Publishing Muck Up the Look of Your Website?

When working with PPC publishing there a lot of different ways to implement different methods to adjust the appearance of how your website appearance is displayed. At times the appearance of ads can muck up the appearance if they are not in the relevant places within the website.

There are times with sites that are for the primary purpose of gaining revenue from PPC publishing is the main focus of a mini site in which case the ads can be placed within the body of the site content in order to get the ads in front of users so they are more inclined to click the ads for which the site owners get reimbursed.

Other times when you have a site that is got a different marketing angle and involved other monetization such as affiliate revenue and CPA offers then placing ads within the body of your content is going to muck up the look of your site as well as the revenue possibilities. Affiliate offers and CPA marketing offers have a higher incentive attached to them for the website owner so it is best to place ads in a position where they do not distract attention away from the main revenue source of the site. The best place for PPC publishing ads in this scenario is often at the bottom of the page or on your sites side bar. The bottom of the page is often the best as this when users are already to leave your site if they are not going to be taking up any of the offers you have available. Placing sponsored ads will provide a smaller income stream in comparison with affiliate offers and CPA offers but it does provide a revenue stream from visitors ready to exit your site by placing ads at the bottom of the page when your visitors are about to exit anyway.

Generally the appearance you use to structure your site with sponsored listing from PPC publishing needs to reflect the main purpose of the revenue you want to get out of placing sponsored listings. If this is the main reason for your site then an ad block at the top of page, another in the content body and your third at the bottom of the page for when visitors are about to exit should provide the best return from PPC publishing but if the site is further monetized with other offers then you don't want to interrupt your visitors with distractions. The best place is to use them as a resource for further information at the bottom of the page.

It's best to test different layouts to find the structure that is right for your site.

Source: Ezine

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