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Graphic design is basically the use of text and graphics to communicate with others, usually used in advertisement or presentation models. This design is used in logos, brochures, newsletters, posters signs and on websites. The basics of this design is to learn about lines, shapes texture and colour and how to balance these things on to a device that is easy to read. Basics of graphic design This form of communication deals with balance, proximity, unity, alignment, repetition, consistency and white space. This type of design uses basic elements and building blocks to portray a message. There must be a rhythm or balance to the design in order for it to be understood by the reader. There are scales, figures, grounding, framing, layers and transparency that go along with designing a layout. There must be a patter and a specific timing and motion to the text and pictures. The steps to the basics of this type of communication device is to study the audience, then determine what the purpose is, then determine where this message will be displayed, whether it appears in a printed publication, on a website, or in a presentation. Then a goal needs to be set, the ideas should be organised, ideas put together, and a layout chosen. Then a type face is selected, the right size and styles. Lastly proofread the design and refine it for final production. A well-Received Message A good design of text and graphics will reach audiences and be a popular design if the designer sticks with a few good ideas; separate out the ideas into groups, place very important information in the upper left hand corner, box in important information, create a balance, place bulletins, use coloured or reversed text, use white space to his or her advantage, tilt some images, use bright colours, and use irregular shapes. All of these things are pleasing to the human eye, and people generally read from left to right, therefore placing urgent information at the top left corner is key to readership. Benefits of Good Design A good design attracts customers and readers, it adds value to the whole layout, and it simplifies and organises the ideas in a concise neat package. Sales are made or broken on the appearance of a websites home page and readers stay or leave according to what they see and the text they read. An organised balanced appealing graphic and text grouping is essential to everything.
Micheal Richards is writing on behalf of Fluid Creativity, specialists in Graphic Design.
Article Source:
http://EzineArticles.com/?expert=Micheal_Richards
Source: Ezine |
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