SEO - What Every Writer Should Know About Internet Search Engine Optimization

So you've decided to be an online freelance writer? That's a great decision because there's certainly a lot of opportunities out there, what with many entrepreneurs looking to sell their products and services on the Internet. As they implement their Internet search engine optimization (SEO) strategies, they'll surely be needing help from writers like you.

Wait. Am I seeing a puzzled look on your face? Let me guess. It has something to do with the term "Internet search engine optimization strategies", right? Well, let me tell you one thing before you take the plunge into online freelance writing: you'll have to add a few things to your well-honed writing skills.

Oh, don't worry. It's nothing very complicated really. What we have on this article are simply the basics but I assure you, they can already do wonders in having your web pages ranked high in the search engines.

Let's start with the most basic of all - integrating what we call "keyword phrases" or "keywords" into your articles.

Here's the underlying principle. When a user searches for a term via Google, the search engine will promptly display a list of web pages that are relevant to the searched term. So how does Google determine whether a web page is relevant or not?

Pretty simple really. It scans web pages and looks for words and phrases that are related to the searched term. Thus, if the user is searching for "Air Jordan shoes", then Google will look for web pages containing words and phrases such as "shoes", "sneakers", "basketball", "basketball shoes", "Michael Jordan", "Chicago Bulls", "NBA", etc.

But what phrase would be considered the most relevant of all? Of course, "Air Jordan shoes". Those web pages containing the phrase "Air Jordan shoes" would surely be considered very relevant.

Therefore, if you were tasked to write an article designed to show up in search engine results pages for the keyword "Air Jordan shoes", then you should sprinkle your article with it. Just make sure you don't overdo it. A maximum limit of 2% of the total number of words in the article is recommended.

Well, there you have it. There are still many Internet search engine optimization principles you should know about but this should suffice for now. Enjoy!