SEO - 5 Deadly SEO and Link Building Mistakes You Must Avoid

What not you do to crown your online business with success, you place PPC ads, create a buzz, optimize your site, etc. But when even after performing all possible things you don't get the real result, doesn't it appear there's something wrong? Perhaps you made some mistakes?

Here you'll get to know about all the common mistakes made by many optimizers while undergoing the SEO and link building techniques so that you won't make the same mistakes ever.

# Mistake 1. Keyword Selection Entirely on the Basis of the Search Volume

What many SEOs tend to do is that they think if they'll have loads and loads of traffic to their sites, it will bring dramatic improvement in their business. But it isn't true if the traffic to your page isn't searching what your site is giving.

Simply picking up the keywords which are found to have the highest number of monthly searches by the Google's Keyword Tool doesn't help much, you need to dig deeper than that. First thing to do is to understand the entire thinking process of your potential customers. Choose such keywords that really do the business and not those which simply crowd-source to your site.

Second thing to remember is that you need to be thoroughly realistic in your approach. So, if you simply pick up the keywords because the Google tool told that it is most searched without checking how competitive it is, it won't be a good idea if your site is a newly launched one and your budget happens to be a modest one.

# Mistake 2. Building Links Only to the Homepage of Your Site

If you think that your homepage is the only most important page on your site and building all your links to this page will help you do better business you're wrong. This does prove helpful but only when you have only two or three pages on your site and not when you have several many pages and the products or services that you provide are spread across all these pages.

So try linking to all the important pages of your site instead of getting stuck to the home page alone.

# Mistake 3. Creating Duplicate Meta Data

This is again a very common mistake that many SEO practitioners keep making. It's true that the Meta data and Meta description don't receive as much importance from Google as they did in the past, nor are they taken as the deciding factor for the listing of your site anymore. But that doesn't mean that you'll completely ignore them or deal with them in a lousy manner. Your Meta data should be unique and well prepared as this gives an introduction to your site and is often seen by Google as an indicator of your site's quality and relevancy (though only to some extent). Again, a lousily prepared, irrelevant Meta data makes Google suspicious about your site.

# Mistake 4. Creating Your Blog on a Free Host

You know blogging is an important part of your off page optimization, so you simply run to any free hosted blogging platforms to create your blog. Well, there isn't anything wrong in doing that. These platforms are good enough to be used but when you're specifically blogging for SEO reasons, they don't prove that beneficial.

So, you are advised to opt for a self-hosted publishing platform as this will give you more freedom, better options, and total control over your blogs leading to maximum SEO benefits.

# Mistake 5. Over Optimizing Your Web Pages.

As optimization is essentially good for your site, over optimization is essentially bad. And sadly, many optimizers are found doing this. One of the common examples of over optimization is keyword stuffing or over-repetition of your keywords on your pages in the body, header, title, sidebar, etc. This makes your site look spammy and scrappy.

Again, too much of internal linking is also a kind of over-optimization that should be avoided. Remember, over optimization can get your site penalized.

So, simply avoid these SEO and link building mistakes while optimizing your site.

Article Source: http://EzineArticles.com/?expert=Sunny_Makkar

Source: Ezine

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