SEO - 3 Sure Fire Tactics for Better Google Ranking

Google is undoubtedly one of the most widely used search engines which people use to find all services and products that they want. Considering this trend in the current times anyone who wishes to increase sales needs to ensure that their site ranks high in the Google search results. To get the desired results anyone needs to improve his search engine optimization techniques as with every day Google as a search engine is becoming very sophisticated.

1. Keyword Research

One of the most important things to keep in mind while trying to get good quality traffic to your website is to modify the web pages and the content in a manner that they contain the most important keywords. It is imperative to have the most important keywords. As it is important to have a strategy to fight competition, it is equally important to have a keyword rich content on your website. Anyone can use Google Keyword Tool to find the most researched keywords. You should look for keywords which are most commonly searched and have less competition. You should also find out what are the keywords that are used by competitors.

2. Title tag

Another important thing to keep in mind is to have the keyword in the title tag. The keyword which you are using to optimize should be on the first few words of the tag. You should also avoid that the title exceeds 60 characters. The keyword phrases should be tagged using H1 tags. With this Google will recognise that these are keywords.

The keyword density should be between 3-5% and the keywords should be used naturally and fit perfectly in the content of the page. You should also ensure that the description tags they write are very interesting and compel the readers to go to their site.

3. Building Backlinks

It's essential to know the importance of backlinks. For example when you want to know something about someone, you can ask that person or you can ask someone you trust what he knows about that person. The second part will give you more accurate information.

Google does the same thing. When Google judges the relevance of a web page regarding a specific keyword it takes in consideration what other pages "know" about the specific webpage. For example, if a website providing information about dogs is linking to your website, Google will assume even without indexing your website, that is somehow related to dogs. After parsing zillions of pages the search engines will be able to tell what's is your site about and hot important it is.

This is why you need to build as many links to website, as possible. And you have to keep in mind that a backlink from a website in the same niche might be more important than unimportant or unrelated 1000 links.

Source: Ezine

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