AFF - Super Affiliate Tactic - Give To Receive

Give to receive is a very import concept in any type of online business. You must give something valuable to your potential costumers before you ask them to buy a product or service from you.

We are all aware that if you want to convince a website visitor to supply you with their email address, you have to entice them into it by offering them something valuable for free. No one disputes the wisdom of that, but I am talking about something different, something beyond that.

The kind of giving to costumers I mean is the giving you do after they have supplied you with their email addresses. It`s common knowledge that it takes many contacts with potential costumers to convert them into a paying costumer. Seven contacts are about average.

So each and every contact should provide a potential costumer with something he would consider valuable. Lots of things are valuable to people, for example:

• For someone having a bad day a cartoon that makes him laugh is valuable.
• For someone who is bored a quiz that tickles his curiosity is valuable.
• For someone who is pressed for time, a little tip that can save them precious minutes is valuable.
• For someone strapped for cash, giving them something free that can make them some money (like a turnkey website) is valuable.
• For someone who has just bought something from you, telling them about a related product can be very valuable.

I`ll bet you are saying: "Wait! Aren`t you trying to sell them something in that last one?" Not quite. You are not trying to sell them something. You are sharing information about a product that completes what they have already purchased. Something that can help them do more, save more, accomplish more, or just get more enjoyment of what you have already sold them.

For example, let`s say your costumer just bought a $47 eBook on writing resumes from you. That means they are probably job hunting. Chances are, it`s stressful tie for them. They have got a lot on their mind, just trying to find potential employers, check the job boards, set up and interviews and so on. (This is sideways thinking)

So if you follow up with an offer with a $97 resume writing service, don`t you think a lot of your costumers would appreciate it? And if you follow up with $247 premium service, that includes not just one resume, but two unique versions and cover letter delivered in 72 hours or less. Don`t you think at least some percentage of your costumers will say: "Awesome, just what I need." And buy it.

Believe me, very few people on that costumer list will resent those resume writing offers. Why? Because they are helpful offers. They are 100% relevant, they make sense and they are a great value.

These offers can be just as valuable, maybe even more valuable than 100.000 word of free information. This is how the gifts that you bestow on your potential costumers do not have to cost you anything and can even make you money. the right offer at the right time can be more valuable than anything else. As long as the potential costumer perceives it as valuable. That is the only important thing.

When you give to potential costumers you are building a relationship with them. That relationship will eventually turn the potential costumer into paying costumer. And when that happens, your job is not over.

Super affiliates know that you must continue to give to your paying costumers with as much more zeal than you give to your potential costumers. Giving builds strong bonds between your costumers. The stronger bonds the more you will sell to them.

Article Source: http://EzineArticles.com/?expert=Andrej_Urek

Source: Ezine

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