SEO - Why Should You Invest in an Article Submission Service?

You have probably heard or read something about article directories. What is the difference between general SEO and article submission service? General SEO involves content on web pages, usually of a website that you own. You write the content and write the HTML (or use a web editor program). All of the SEO work you will do pertains to your website.

The difference when you start using an article submission service is that you are submitting your articles to an established website, built with the intention of archiving quality articles. Directories allow authors (usually an authority on a subject) to submit unique articles. The articles are freely distributed. Instead of the author expecting payment, he or she gets a back link to the website, as well as free advertising. These directories can also help to established author credibility.

They also have a natural advantage-they come with high traffic, unlike a website, which has to turn that traffic over time. Directories are also more effective for achieving high search rankings, as they offer unique articles, popularity, numerous back links and appropriate anchor text. These sites are considered "authority sites", and are crawled by search engine bots more consistently than new sites.

An article submission service focuses on submitting your articles, so that they are accepted and bring your site popularity. Directories adhere to a higher standard of writing, they do not allow keyword stuffing, or gibberish written to fill space. Editors for popular article directories expect a minimum length of 400-500 words with a keyword density of 2-3%. This ensures that the article will be taken seriously by readers.

You can get a good idea of the top 50 article directory sites by Googling the term most popular article directories. What determines a site's popularity? Traffic, page rank and the number of back links.

If you want to establish yourself as an authority in your field, then consider working with an SEO firm. Why hire an SEO firm over a freelance writer? An SEO firm has experience in the logistics or article directory submission and SEO. With a firm helping you, you get technical assistance and quality content. The submission process can be overly complicated and time consuming for the average businessperson.

An article submission service is the most convenient way to manage your company's reputation on the web and improve your web traffic.

Source: Ezine

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