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Making money online has always been something that lots of people want to do. Not just because it allows you to envisage that stress free lifestyle, but because it doesn't really require much initial capital outlay. You can get started almost in a matter of hours. The Google AdSense programme has allowed thousands of people worldwide in almost all countries to earn a secondary income or even their main income through this method. If you are on online marketer and want to maximise on your current AdSense earnings, you may want try the following techniques which could help to make you even more money. Placement
Just like any form of advertisement, you want to get in front of your visitors. If you place ads that are strategically situated and are not too intrusive then this may work for you. Placing AdSense units just above the fold (on the top half of the page) tends to work best. Also, just under the main heading of the article content also has proven time and time again that this is possibly the best place. The Google heatmap maybe something you way to look at to get an idea as to what works. Unit Size
There are an array of ad sizes that you can choose from. It does depend on your site however the 336 x 280 ad unit seems to be the one that most people say that generates them the most revenue. Color
The color of the ad unit is also very important. If you keep the ad text color, links etc to the scheme of your website then it is less intrusive and people may be more inclined to click on the ads. It also looks much more natural. Number of Ads
The number of advertisements that you display can be quite important. There are many schools of thought that say you should place many, but there are a great deal of people who say that you should place no more than 2 ad units on your site. The less the better. As long as you place the advertising in a prime location, this should be sufficient enough to generate revenue for you. Content Optimisation
The ads that are served are as only as the content that is on the page, if your content is not clear or is poorly written then you may be missing out on making money. Think of it this way, your page is in essence a landing page for the advertiser, if you promote a product or service, then one must do it well enough to tempt the user to click. Finally, there is no magic solution as to what works, it totally depends on the niche but the one thing you must try to do is test, test and test. Sufficient A/B split-testing is what will allow you to figure out what works and what doesn't.
Source: Ezine |
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