Anchor text

You'll also need to understand the importance of anchor text, the words you use to link to pages on your site, the words people use when they link to your site.

To search engines, anchor text is very important.

List your site in major directories and niche directories in your industry.

You probably already know about Yahoo! (Good but expensive) and DMOZ (often takes months to get into).

Here are some more directories (some charge a fee):

Gimpsy
Skaffe
Joeant
Business.com
GoGuides
SevenSeek
ThisIsOurYear
Looksmart (probably too expensive)
BlueFind
WowDirectory
Best of the Web
GeniusFind

Guides to web directories

David Mahler has a Guide to Web Directories. It's a good list of recommended web directories.

Here's another list: http://www.strongestlinks.com/directories.php

How to find niche directories:

• Go to Search It! (It's a very handy free research tool.)
• Scroll to the Search Category, "Specialty Hubs and Directories"
• Choose one of the four options in STEP 2
• Read the "Click Here for Information ..." help before proceeding
• Complete STEPS 3 and 4, and then click on Search It!
• Read the tutorial. It tells you what to do with the search results
• Get your search results. You should be able to find relevant, themed hub sites and directories which will list your site. Some charge a fee, some are free.

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